We are a brand based in Los Angeles, California with a team of designers that span across all over the globe from the US and across Asia.
As a brand our goal has always been to share beauty of Asian culture by embracing the idea of the Harajuku Style. The Harajuku Style, originating from a famous fashion district in Tokyo, is all about embracing your individuality and creativity by using your outfit to showcase your true personality.
There is no one style that can be defined as Harajuku because there are so many different genres and subgenres with new ones popping up all the time. So instead the Harajuku Style is more of the idea of dressing however you want but doing that to the max. Meaning going all out on every outfit as if to try to make a statement of "This is who I am and I completely own it, whether you like it or not."
Our goal is to keep that idea while showcasing different aspects of Asian culture by working with designers from all over East Asia like Japan, China, Korea, the Philippines and more! Our collections are inspired by various countries and we hope to simply show the traditional Street Fashion world that Asia has way more to offer than what we are seeing today.