HARSH and CRUEL
Harsh and Cruel is a streetwear label that holds experimentation at its heart. Eastern streetwear and design are pivotal to this men’s line based upon the loose concept of ‘Order/Disorder’. All-over print jackets and heavy graphic t-shirts highlight the designers’ attention to detail and clean construction demonstrate a familiarity and confidence that establishes Harsh and Cruel as the trusted quality brand it is seen as today.